For example, consider in just the last few years the very definition of “professional sport” has expanded beyond the pro and collegiate leagues that once dominated the scene. © Copyright 2021 Browser Media. Though it launched a few years ago, the digital publication has continued to evolve and serve as a best-in-class example of content marketing in the automobile industry. Great Examples of Longform Content As content marketing is adopted by more and more businesses in all sorts of industries, finding a way to stand out is a challenge. Use code BLOG100 to save $100 on registration. But, as Mark explains, there’s an even larger fan base that isn’t as visible, which makes their behaviors and intent even more difficult to track. We’ve talked a lot about the types of content marketing, but what better way to really understand what makes it great than with real life examples. August 8, 2017 10 Great Content Marketing Writing Examples. 2017 Media and Entertainment Industry Outlook, To succeed in #marketing sports & #entertainment, an intimate understanding of end user is key. You are reading: 3 awesome examples of content marketing in action sports. Another example of sports marketing through sponsorships of teams is the apparel contracts seen throughout sports. All rights reserved. I have never owned an item of Patagonia clothing, yet somehow I know it’s good stuff. via GIPHY. It also involves the promotion of athletes, sports teams, and sporting events to raise revenue from the public interest that is generated. Engagement, interaction and providing unique content were the basis of all examples. Traditional marketing techniques are great, but if you want a real boost in your marketing strategy, try out co-marketing to receive these significant benefits: It's Cost-Effective. Cover image by Joseph Kalinowski/Content Marketing Institute Sports and entertainment brands might have it easier than their peers in lower-profile industries when it comes to identifying who their most active, engaged fans are (hint: they’re probably the ones purchasing season tickets online, buying merchandise in the team’s online shops, or posting about their favorite shows and sports franchises on social media). VAT GB365462636. Picking the right type of content can seem like an overwhelming task. No doubt robust data can take your marketing efforts much further than assumptions alone; but this enhanced potential for success hinges on your brand’s ability to capture the right insights from the right audiences in the first place – a task that isn’t quite as clear cut as it may seem. “The idea central to content marketing is that brands must give something valuable to get something valuable in return. One route many businesses are taking is creating content that goes really in depth. The content marketing examples we’ve selected for you will give you ideas. College athletics marketing is made much simpler with automation. Cre­ative and free inter­nal mar­ket­ing struc­tures. From large football clubs to the neighborhood gym, through distributors and sellers of sports equipment, federations and associations and, of course, the brands and athletes themselves come together in sports marketing. and you have NO IDEA what that’s supposed to look like. You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. Check out these content marketing examples.. 1. However, more often, such great subject matter lends itself to great campaigns. Want more insights, ideas, and examples on how your entertainment brand can leverage content marketing to its best advantage? The iconic blue & red logo is commonplace across pistes and parks around the world, and its following is only getting bigger. At the end of the day, sports marketing is not really about content. For that, you’ll want to develop a roadmap. Sports marketing culture is becoming more inclusive. Backlinks: 1,730 backlinks from 816 referring domains. @DeloitteUS, Sports & #entertainment marketers can position content to generate robust first-party data. Loads of really good content, which resonates so deeply with the target audience that actually, the drink itself doesn’t matter – you don’t have to like the Red Bull drink to like the Red Bull lifestyle. Sports marketing is about promoting sports in general and promoting other products through sports. The principles and tools of Sports Marketing represent the essential knowledge sports marketers require to a sports club develop strategies of events, matches and activities focused on … An explainer video is one of the must have pieces of content to promote the launch of your fantasy game. Another good example? Red Bull has earned its authoritative status, mainly, through publishing content. Need some inspiration for your About Us page? If you thought marketing sports and entertainment was all fun and games, there are a few things you should know about what it takes to win loyal fans and influence purchases in this landscape. For your consideration, allow me to offer up a few tips and winning examples: If you can find a way to involve your sports/entertainment brand in fan-based competitions, you’ll likely attract new audiences – and may even open up some new revenue streams. But even non-entertainment industries can market via entertainment. Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Nike celebrated women athletes in their marketing campaign days before Women’s World Cup. Content marketing is the strategy that encompasses all types of content created by the brand, while branded content would be a specific type of content within the overall strategy. View a sample business plan from our free business plan library. Register to attend the Sports and Entertainment Lab at Content Marketing World 2017. Here are a few examples of companies getting it right.1. Instead of the commercial, be the show. Nike tells the best stories. Use code BLOG100 to save $100 on registration. Both are examples of what sports marketing can achieve. The company has played a huge part in bringing once relatively unknown sports, and associated athletes, into the mainstream. Create content people love. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Registered in England and Wales. From women's leagues to AR and eSports, the sports marketing playbook is growing into a number of new arenas. A Nielsen Sports report stated that 84% of general sports fans find women's sport more “inspiring” and “progressive” than the male version, which is seen by many as being more “money driven”. Sports fans are demanding a more engaging and immersive experiences. By empowering their users, Gopro has successfully appointed a worldwide team of content marketers who sell the dream, and their cameras, for free. The VaynerMedia-produced spot immortalized the final moments of a tense and tight game; but what elevated it to the stuff of sports legend was how the beverage brand slickly edited the footage to include long-time Cubs announcer Harry Caray, giving him a (posthumous) chance to call the final out and celebrate Chicago’s hometown heroes. But just because sports and entertainment content is in high demand doesn’t mean it’s easy for marketers in this industry to find and engage the right audience for their content or drive casual fans to support their viewing habits with their hard-earned cash. Fans today want an experience – particularly ones they can’t get anywhere else. Updated August 2019. Check out these 25 awesome examples … Not like a mean one, though. Use content to market the products. How it works video. We’d love you to share it with us via the comments below, or tweet us @Browser_Media. 8 Content Marketing Examples. The content marketing examples above provide some excellent inspiration for the modern marketer that’s eager to do more with their content. brand. Innovative marketing strategies by using a certain event in sporting history are also becoming a norm in sports marketing. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. Clever use of sports mar­ket­ing, and engage­ment of audi­ence via UEFA Cham­pi­ons League spon­sor­ship. Red Bull’s evolution, from energy drink brand to multimedia powerhouse is an impressive one, but when you strip back the big budgets and cast of A-list ambassadors, the strategy is actually quite simple: Quit the hard sell. . In their 25 Tips from Top CEOs eBook for example, they provide transparency into the strategies top-rated CEOs live by to inspire their employees. Phil Carling, head of global football at Octagon, touches on the significance of women's footballin this changing landscape for advertisers: “Consumers want their brands to stand for … This promotional video by Adidas for their new line of shoes. “The resulting behavior data can be merged with other data they’ve collected, which can reveal opportunities to drive more revenue from the fans they connect with,” he says. For example, target markets are based on objec-tives while strategies and tactics are based on target markets, etc. The good news: your boss or client is totally on board with your running content marketing. But times have changed. He is given a glimpse into the world of his idols, and oh look GoPro just launched a new camera take my money now. Content marketing partnerships; 5 Benefits of Co-Marketing. Despite its challenges, this industry still offers plenty of opportunities to propel your brand into the content hall of fame. It’s about helping your fans get to know the team, the players and the game better. Marketing is a key strategy for sports partnerships. Nike is known for many things – for its waffle soles, for its technological innovations, and most recently, for its attempt to break the 2 hour barrier for the marathon. Example: Rick and Morty Rickstaverse From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing, there are many bad examples. Cover image by Joseph Kalinowski/Content Marketing Institute. We live in a fast-paced digital world. Instead of the banner ad, be the feature story. The role of the content strategist is to develop a roadmap for how content can contribute to achieving defined business goals. How it works video. More like a nice, non-bitey one. Creating immersive content can also bring brand benefits that go beyond the views and social “likes” your assets earn: It can incentivize fans to subscribe to your brand and/or provide valuable personal data in exchange for the entertainment value you offer. Number 3099067. . Auto Mazda Zoom-Zoom Magazine. Is talk of 2020 being the worst year ever a bunch of royal arse? When you co-market with another brand, you both tend to share the marketing costs associated with the campaigns you create. Be the authority. Want more sports marketing news? Consider how you can apply one (or several) of these examples to your business to strengthen your content marketing efforts. To create and send marketing campaigns same examples of content marketing in sports Lab at content marketing plan example provides solid... Like teams can not survive without their fans from a small business—not a media.! Once relatively unknown sports, well the same here of white space, which I feel are great! 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