Attract new fans and retain existing ones. Getting fans into the stands can require many steps that can introduce friction and tarnish the stadium experience. The view from the seats should meet expectations. With attendances languishing at around 4,000, Italian Serie B football team Triestina Calcio decided to give the fans rattling around their 32,454-capacity stadium some company. 5 Ways to Attract Fans to Your Games. At the stadium, create a fan experience of the future: Having the technology in place to gain complete visibility through multiple touch points into a customer’s habits and preferences allows sports franchises to serve up personalized experiences in real time at the game. Albeit low percentages, recent stadium attendance in … Have a trivia contest in the stadium where the winner programs the third-quarter music. Teams and ticket vendors increasingly find themselves competing with the at-home experience as they try to attract fans to the stadium. Don't allow any contact at all on pass routes. The conclusion of the EPFL’s Fan Attendance Report stated its commitment to the study and analysis of fan behaviors and development of new fan engagement practices as fundamental to attract more people and the millennial generation to its games. Fans wrap gifts as quickly as possible wearing oven mitts during an in-game promotion. ... it was the Free State that pioneered a cool experiment in April when the city stadium hosted an athletics Grand … Have a trivia contest in the stadium where the winner programs the third-quarter music. It's part of our series on sports engagement. Deloitte’s 2018 Fan Engagement survey shows that a good fan experience for most people starts with four core factors. K-State held a "Star Wars Night" coinciding with the most recent film release. Let fans run the instant replay reviews. Most ballparks are starting to install wi-fi at the stadium, which helps fans start spreading the word about a game. In addition to compensating poor team performance, they prevent existing fans from switching to a competitor while at the same time attracting fans from competing teams (Hoegele et al., 2014a). Sports Content Team • April 03, 2019. U.S. Bank Stadium, home of the Minnesota Vikings professional football team, has an app that provides traffic conditions and parking alerts to direct fans to the least congested stadium entrances, for example, according to a recent Deloitte report on stadium technology. Let fans run the instant replay reviews. This post considers different ways to attract fans to your sports games. Have a Gator Great be Mr. Two Bits in … The better they know their fans, however, the better they can cater to them. 13 The stadium must be safe, comfortable, and clean. Fans were encouraged to dress up, and beloved characters C-3PO and R2D2 were on hand to mingle with the crowd. Smoller notes that the promotion attracted first-time attendees. 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